Danny pushed ahead with a production run of 4,000 hotbox units, and turned to the crowd-funding site Kickstarter to finance the operation. He eventually sunk over two million dollars into his dream, and in early 2015 things seemed to be progressing well, as a test run of 1,000 cans had met with a very positive reaction from testers. After thousands of tweaks to his formula, he eventually perfected the recipe, and also devised the Hotbox, a heating unit that could keep the drinks permanently heated, to 140 degrees, for as long as three months.ĭanny managed to fund the production process and expensive molds with his own cash, alongside additional funding he sought out from family and friends. The entrepreneur began experimenting with his own version of the drink, and a convenient way to heat the product up. The canned hot-drink market in Japan is a multi billion dollar industry He soon discovered that the canned coffee business was a multi-billion dollar market in Japan, which trails only behind America and Germany in terms of average coffee consumption. Eventually he gave up on the idea, and went to a cooler in the back of a store to buy a soda, but he was pleasantly surprised that what he had thought was a cooler was in fact the exact opposite, it was a heated unit for ready to drink coffee cans.ĭanny had discovered the Japanese market for hot beverages in a can, and he liked the idea so much that when he returned to the United States he began to research the size of the potential market.
#Hot shots coffee series
The New York native went to a series of stores in an attempt to get his caffeine fix, but found to his surprise that none of them appeared to have any hot coffee available.
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